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The 7 Foundations of Sales Success

If your career was a house, would you feel safe living in it—or are you one storm away from everything cracking?


When building a home, nobody starts with the curtains or the artwork. We start with the foundation, then the framework, and only then do we worry about how pretty it all looks. It is exactly the same with a sales or business career. If your foundations are unstable, no script, system, or social media tactic will save you when the market shifts.


Over the years in real estate and business ownership, there were seven “foundation bricks” that kept showing up—whether I was on top of the world or wondering what on earth I’d got myself into. These aren’t theories; they’re lived, tested, and refined in the real world of targets, late nights, and rollercoaster emotions.


In this 7-part series, you’ll walk through each of these foundations one by one:

  • Know Your Alternative – what happens if you don’t make this work.

  • Practice Persistence – the daily actions that compound into results.

  • Find Your Competitive Advantage – the “thing” that makes you meaningfully different.

  • Master Your Mistakes – turning failures into very expensive, very valuable lessons.

  • Pick a Realistic Goal – stretching yourself without breaking yourself.

  • Master Efficiency – doing more of what matters and less of what doesn’t.

  • Get a Donkey – building a life you actually want to live, not just a business you can brag about.


My invitation: as you read, don’t just nod along. Score yourself out of 10 on each foundation and notice which brick needs your attention first. That’s where your next level lives.



Contact Valerie

Phone: 0447 312 218


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